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Account-Based Marketing vs. Lead Generation for Manufacturing Companies
Introduction Staying ahead of the curve is crucial. With the rise of digital marketing, two popular strategies are discussed: Account-based
We offer data-driven marketing services and solutions with effective strategies for manufacturing, aerospace and technology companies, helping you create digital experiences for your customers and unlock market opportunities.
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At OutSmart, we redefine marketing for the manufacturing industry. Our strategies go beyond conventional approaches to help your brand stand out, engage the right audience, and drive measurable business growth.
✔ Tailored Strategies for Manufacturing Success
We are marketing company for manufacturers, aerospace and IT. Our expert team crafts data-driven marketing strategies that align with your business objectives, industry trends, and customer behavior—ensuring maximum ROI and market impact.
✔ Seamless Marketing Outsourcing
Struggling with in-house marketing limitations? Outsource your marketing to OutSmart for full-service execution, covering SEO, content marketing, lead generation, digital branding, and automation. We handle the complexities so you can focus on growth.
✔ Expert-Led, ROI-Driven Approach
With a deep understanding of technical product marketing, complex B2B sales cycles, and global competition, we simplify industrial messaging into compelling, conversion-driven campaigns. From strategic consulting to performance marketing, OutSmart ensures your brand reaches its full potential.
Empower your manufacturing business with future-ready marketing solutions.
We converge our understanding of the marketing function, industry trends and business growth.
We are a unique combination of digital communications and marketing consultancy, offering integrated strategy and execution services. Based in Bengaluru India, we have over a decade experience serving global B2B customers, with focus on Manufacturing, Aerospace, Engineering, E-Mobility and IT Technology companies. We bring together our digital communication capability, industry insights and business acumen, in helping our customers achieve focused business outcomes.
12
Years in business
100+
clients served
300+
projects
6
Global customer locations
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Developed by Marketing Experts to benchmark your current marketing performance and identify opportunities for profitable payback.
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Introduction Staying ahead of the curve is crucial. With the rise of digital marketing, two popular strategies are discussed: Account-based
In the fast-evolving world of manufacturing, one of the most frequently searched queries by industry leaders is: “How can manufacturers
Executive Summary In the competitive landscape of mid-cap manufacturing, the misalignment between marketing and sales teams remains a persistent issue.
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3urjor brings over thirty years of Architectural, Engineering, and construction (AEC) Industry leadership eJperience. He helps AEC firms scale by building internal and processes that drive efficiency and growth. An alumnus of 11M Bangalore, Burjor sg€alises in business strategy, branding, client engagement. and organizational development.
He held senior roles at Venkataramanan Assc&tes and Synefra Infrastructure Limited (Suzlon Group), driving business growth and strategic initiatives. He heads a firm that delivers Revit-based architectural solutions across Overse sectors for clients in the US, Middle East, and India.
Burjods blend of corporate and entrepreneurial experience equips him with unique insights into AEC innovation and excellence.
Seshasai brings 22 years of IT leadership to drive product strategy and development. An IIT Madras alumnus, he has led the creation Of mission-critical software, including CRM and enterprise mobile platforms, and manages multidisciplinary teams, delivering successful client outcomes.
A former VP at SAP, Sai spearheaded a business rules acquisition and contributed to the HR implementation of SAP SuccessFactors at Myntra. He is a co-author of the book “Developing Mobile Applications Using SAP NetWeaver Mobile” and holds two patent filings- His commitment to detail and process excellence powers delivery efficiency.
With over 40 years of leadership experience, Cherian specialises In mentoring businesses
and leaders to achieve growth, He helps family businesses, SME-S, and
corporate executives scale through strategic mentoring and
Cherian’s career spans CXO roles at Xerox, Bharti Airtel, and Reliance Communications,
where he led large-scale operations and high-impact projects. An accomplished
and writer, he has delivered workshops on leadership, branding, and wellness
while authoring 80+ articles on business and growth strategies.
Lalitha Ravi brings over three decades of global experience driving business growth across corporates and SMEs in India, the Middle East, Europe, the US, and Australia. As the CEO of OutSmart Services, a leading B2B marketing agency, she combines her cross-functional expertise with deep marketing insights to deliver solutions tailored to each business’s growth stage.
Recognised as a LinkedIn Top Voice in B2B Marketing Strategy, Lalitha is an honorary national committee member promoting women’s entrepreneurship and a pivotal contributor to the WICCI Startup Council Karnataka. Her accolades include the prestigious Karnataka Woman Leader award by CMO Asia.
Lalitha is an alumna of IIM Bangalore and a certified Digital Transformation professional
And unlock guide on how to optimally structure your marketing department to increase ROI and reduce cost per acquisition.
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