99acres.com is India’s leading realty portal. It is a platform for real estate buyers, sellers and brokers to exchange information effectively and economically.
It offers sellers and buyers the opportunity to advertise a property, search for a property, browse through properties, and build their own property microsite, making it a compelling lead generation tool for sellers and brokers. This case was when real tech was at the cusp of a breakthrough. 99acres.com is a trailblazer in this space.
At the time of the project commencement, 99acres.com had text listings, which limited buyers’ understanding of the property. Sellers lost potential customers because they could not physically take every interested individual customer to the property.
99acres.com is a trailblazer in the realtech industry. They saw the opportunity to offer all stakeholders a better way to showcase the property, improving customer experience and thereby, conversion. They enhanced the visual experience to video experience. This would save the sellers and buyers hours in evaluating and visiting the property. With this, only serious buyers were engaged.
To achieve this, they planned to outsource the pilot project. They developed a team of partners across India to create a library of videos of all listed properties across key cities. OutSmart was selected as one of the agencies.
OutSmart successfully built an entire video library for the Bangalore region in 99acres.com. Our project allowed interested clients to gain knowledge about the property and its locality, to get a clear picture.
Reach out to us and let us show you how we can help build your brand in the ever-changing online landscape. By opening the digital doors for you, we’ll help you achieve shorter sales cycles, forge stronger partnerships, and unlock new business opportunities.
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