The client is an HR services company. Their services range from HR consulting to partnering with organizations to develop Performance Systems, Policy formulation, Compensation, and HR tech implementation.
The client set out to build their digital presence, which involved brand identity, website strategy, and a messaging guide. The client’s directive was a minimalistic design featuring muted colors and a simple sitemap.
To distill it into a simple communication framework, Outsmart understood the client’s business and key value proposition. Our team worked to create a unique brand identity and a responsive website.
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