One of India’s pioneering edtech companies working on student employability offers new-age programs for new-age skills and industries. They prepare students and working professionals to upskill through partnered universities and online delivery.
The client, a growing edtech solutions provider had a successful, unique business model. They had completed a few rounds of funding and were growing well. In their high-growth stage, strengthening the brand PAN India was essential to attract students, universities and working professionals. For this, they approached OutSmart for their videos and student connect.
Further, to help upskill working professionals, they planned to launch a new sub-brand. They needed a brand identity that resonated with the parent brand and reflected the value of the new brand.
The OutSmart team worked closely with several business functions within the client organisation to understand the nuances of both requirements. The Brand and Marketing team was our central point of communication.
We used visual storytelling and testimonials as the video format is a powerful communication tool in integrated communication. Several stakeholders were part of the project.
For the launch of the new subbrand, we went through a deep understanding of what the new brand must stand for, and communicate to the target audience. Again, with valuable inputs from the clients, we launched the new brand identity.
Reach out to us and let us show you how we can help build your brand in the ever-changing online landscape. By opening the digital doors for you, we’ll help you achieve shorter sales cycles, forge stronger partnerships, and unlock new business opportunities.
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