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Our client, a 40-year-old family-run enterprise, is one of India’s largest manufacturers of cast iron and ductile iron castings using a 100% shell moulding process. Known for their technical excellence and commitment to quality, the business has consistently evolved, integrating advanced technologies and adopting Industry 4.0 initiatives to stay ahead of the curve.
When the client decided to diversify into a new product line in the earth engagement segment, they needed more than just a marketing agency—they needed a trusted growth partner. OutSmart stepped in as that partner.
Entering a new market with zero presence
While our client had a strong legacy in castings manufacturing, their foray into a product-driven business was a fresh chapter. They were looking to build everything from the ground up—market research, brand identity, go-to-market strategy, dealer network, and digital visibility. The stakes were high, and timelines tight.
What they had was a quality-driven engineering product and a bold vision for growth.
What they needed:
Full-funnel marketing + sales enablement
OutSmart delivered a 360° solution, turning their vision into a measurable, revenue-generating reality.
1. Grounded in research
We began with in-depth market research to validate demand, assess competition, and map opportunities in target regions. This became the foundation to understand the competitor landscape and product positioning.
2. Brand from scratch
We created a brand identity that stood out in a competitive market—starting with logo design, corporate presentation, product brochures, a compelling video, and a modern, responsive website with clear UX pathways and conversion goals.
3. Sales infrastructure setup
4. Content and digital visibility
We built awareness and engagement through
From market entry to marketing-led revenue
In less than 2 years, our client had transitioned from a product idea to a thriving business line with an active dealer network, growing brand recall, and consistent revenue.
The X-factor: Trust and alignment
What made this partnership successful was the complete trust they placed in us. Their openness to ideas, willingness to invest in long-term marketing, and readiness to execute with agility gave us the freedom to deliver real results.
A partnership that delivered growth
This case isn’t just about marketing deliverables—it’s about co-creating business success. By combining market intelligence, brand building, and sales enablement, we helped our client make a successful leap into a new product market.
Reach out to us and let us show you how we can help build your brand in the ever-changing online landscape. By opening the digital doors for you, we’ll help you achieve shorter sales cycles, forge stronger partnerships, and unlock new business opportunities.
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Burjor brings over thirty years of Architectural, Engineering, and construction (AEC) Industry leadership experience. He helps AEC firms scale by building internal processes that drive efficiency and growth. An alumnus of 11M Bangalore, Burjor sg€alises in business strategy, branding, client engagement. and organizational development.
He held senior roles at Venkataramanan Assc&tes and Synefra Infrastructure Limited (Suzlon Group), driving business growth and strategic initiatives. He heads a firm that delivers Revit-based architectural solutions across Overseas sectors for clients in the US, Middle East, and India.
Burjods blend of corporate and entrepreneurial experience equips him with unique insights into AEC innovation and excellence.
Seshasai brings 22 years of IT leadership to drive product strategy and development. An IIT Madras alumnus, he has led the creation Of mission-critical software, including CRM and enterprise mobile platforms, and manages multidisciplinary teams, delivering successful client outcomes.
A former VP at SAP, Sai spearheaded a business rules acquisition and contributed to the HR implementation of SAP SuccessFactors at Myntra. He is a co-author of the book “Developing Mobile Applications Using SAP NetWeaver Mobile” and holds two patent filings- His commitment to detail and process excellence powers delivery efficiency.
With over 40 years of leadership experience, Cherian specialises in mentoring businesses and leaders to achieve growth, He helps family businesses, SME-S, and corporate executives scale through strategic mentoring and Cherian’s career spans CXO roles at Xerox, Bharti Airtel, and Reliance Communications, where he led large-scale operations and high-impact projects.
An accomplished writer, he has delivered workshops on leadership, branding, and wellness while authoring 80+ articles on business and growth strategies.
Lalitha Ravi brings over three decades of global experience driving business growth across corporates and SMEs in India, the Middle East, Europe, the US, and Australia. As the CEO of OutSmart Services, a leading B2B marketing agency, she combines her cross-functional expertise with deep marketing insights to deliver solutions tailored to each business’s growth stage.
Recognised as a LinkedIn Top Voice in B2B Marketing Strategy, Lalitha is an honorary national committee member promoting women’s entrepreneurship and a pivotal contributor to the WICCI Startup Council Karnataka. Her accolades include the prestigious Karnataka Woman Leader award by CMO Asia.
Lalitha is an alumna of IIM Bangalore and a certified Digital Transformation professional
And unlock guide on how to optimally structure your marketing department to increase ROI and reduce cost per acquisition.
Top rated by Manufacturers