Introduction Staying ahead of the curve is crucial. With the rise of digital marketing, two popular strategies are discussed: Account-based
In the fast-evolving world of manufacturing, one of the most frequently searched queries by industry leaders is: “How can manufacturers
Executive Summary In the competitive landscape of mid-cap manufacturing, the misalignment between marketing and sales teams remains a persistent issue.
In the dynamic realm of the IT industry, maintaining an impactful online presence is no longer optional—it’s a necessity. Particularly
Introduction: Why Content Strategy Matters for Manufacturers In today’s digital landscape, manufacturing companies are no longer just competing on products
As IMTEX 2025 draws closer, ensuring your website is optimised to support your presence at this prestigious event is essential.
The aerospace industry operates in a complex, technologically advanced environment where businesses must remain competitive and innovative to thrive. In
Outsource marketing for manufacturing business – a necessity or choice? In today’s digital-first landscape, manufacturing companies are forced to interact
In a recent survey by Content Marketing Institute, nearly 85% of IT companies identified content resilience—being able to adapt strategies
Industry tradeshows like IMTEX 2025 provide an invaluable opportunity to forge connections, stay ahead of emerging trends, and gain insights
Introduction Participating in industry events such as IMTEX 2025 can be an important investment for manufacturing companies. As one of
For mid and enterprise-level companies in the manufacturing and technology sectors, SEO is more than just a checkbox—it is a
A great website does more than look good; it works hard for your business. We design and develop websites that
Customers are demanding more and better. Manufacturers are increasingly looking to improve their customer relationship function. According to a report
Just like a production plan, a marketing plan is crucial for manufacturers. In it, you outline your strategies to achieve
While B2C trends often dominate the spotlight, savvy B2B enterprises recognize the untapped potential of such trends, as B2B marketing
In a world where innovation drives industries forward, Artificial Intelligence (AI) is a catalyst for unprecedented change. The manufacturing sector
Manufacturing marketing differs from marketing in other industries due to the unique characteristics, target audience, and challenges associated with the
What is Content Marketing in Manufacturing? Content marketing in manufacturing is a strategic approach to creating and distributing valuable, relevant,
Introduction A personal brand is a unique way to present yourself to the world. It is a collection of your
B2B branding is the process of creating a unique identity for your business and communicating it to your target audience.
Introduction Internal communication is the process of sharing information and ideas within an organization. It is essential for any manufacturing
Introduction B2B content marketing is a powerful tool for businesses to reach and engage their target audience, build trust and
Introduction Business-to-business (B2B) customer engagement is the process of building and maintaining strong relationships with customers. It goes beyond simply
Preparing your website for an event like IMTEX 2024 requires a strategic approach to ensure that it effectively promotes your
A Guide to Understanding the Modern B2B Customer Journey Introduction Understanding the customer journey is crucial to engaging buyers and
Automation has long been a cornerstone for enhancing efficiency on the shop floor. However, its potential in revolutionizing sales and
Introduction Manufacturing companies are realizing the importance of implementing a data-driven marketing strategy to drive growth and stay ahead of
Introduction In the realm of decision-making, we often like to believe that our choices are entirely logical and rational. However,
Introduction The marketing world is experiencing transformation, ushering in new trends that will profoundly change the landscape of marketing for
Introduction In recent years, there has been a notable trend of manufacturing companies relocating their operations from Singapore to India.
Should you outsource the marketing? Roadmap and suggestion on scaling your marketing process.
How can a small marketing team achieve more? Manufacturing companies operate in a highly competitive and complex landscape where effective
Introduction The manufacturing sector in India experienced a significant expansion in May, according to the seasonally adjusted S&P Global India
Introduction Social media has transformed the way businesses communicate and interact with their customers. For manufacturing companies, leveraging social media
OEM manufacturing can help manufacturers establish themselves as a reliable supplier for original equipment manufacturers, providing long-term business contracts and
Reach out to us and let us show you how we can help build your brand in the ever-changing online landscape. By opening the digital doors for you, we’ll help you achieve shorter sales cycles, forge stronger partnerships, and unlock new business opportunities.
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3urjor brings over thirty years of Architectural, Engineering, and construction (AEC) Industry leadership eJperience. He helps AEC firms scale by building internal and processes that drive efficiency and growth. An alumnus of 11M Bangalore, Burjor sg€alises in business strategy, branding, client engagement. and organizational development.
He held senior roles at Venkataramanan Assc&tes and Synefra Infrastructure Limited (Suzlon Group), driving business growth and strategic initiatives. He heads a firm that delivers Revit-based architectural solutions across Overse sectors for clients in the US, Middle East, and India.
Burjods blend of corporate and entrepreneurial experience equips him with unique insights into AEC innovation and excellence.
Seshasai brings 22 years of IT leadership to drive product strategy and development. An IIT Madras alumnus, he has led the creation Of mission-critical software, including CRM and enterprise mobile platforms, and manages multidisciplinary teams, delivering successful client outcomes.
A former VP at SAP, Sai spearheaded a business rules acquisition and contributed to the HR implementation of SAP SuccessFactors at Myntra. He is a co-author of the book “Developing Mobile Applications Using SAP NetWeaver Mobile” and holds two patent filings- His commitment to detail and process excellence powers delivery efficiency.
With over 40 years of leadership experience, Cherian specialises In mentoring businesses
and leaders to achieve growth, He helps family businesses, SME-S, and
corporate executives scale through strategic mentoring and
Cherian’s career spans CXO roles at Xerox, Bharti Airtel, and Reliance Communications,
where he led large-scale operations and high-impact projects. An accomplished
and writer, he has delivered workshops on leadership, branding, and wellness
while authoring 80+ articles on business and growth strategies.
Lalitha Ravi brings over three decades of global experience driving business growth across corporates and SMEs in India, the Middle East, Europe, the US, and Australia. As the CEO of OutSmart Services, a leading B2B marketing agency, she combines her cross-functional expertise with deep marketing insights to deliver solutions tailored to each business’s growth stage.
Recognised as a LinkedIn Top Voice in B2B Marketing Strategy, Lalitha is an honorary national committee member promoting women’s entrepreneurship and a pivotal contributor to the WICCI Startup Council Karnataka. Her accolades include the prestigious Karnataka Woman Leader award by CMO Asia.
Lalitha is an alumna of IIM Bangalore and a certified Digital Transformation professional
And unlock guide on how to optimally structure your marketing department to increase ROI and reduce cost per acquisition.
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