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In the dynamic realm of the IT industry, maintaining an impactful online presence is no longer optional—it’s a necessity. Particularly for leadership, online visibility serves as a cornerstone for building trust, fostering innovation, and driving company growth. In this Blog, we’ll uncover why the online leadership presence of companies in IT industry is vital and how it translates into measurable success.
The IT industry thrives on credibility. Decision-makers and stakeholders often assess the leadership of a company before initiating business. A strong online leadership presence helps:
Top talent looks for more than just job openings; they evaluate leadership values and vision. When IT leaders maintain an engaging online presence, it:
Clients in the IT sector often look to leadership as a reflection of the company’s reliability. An active online presence:
Leadership visibility online is directly linked to the perception of a company’s growth potential. Through effective digital channels, leaders can:
The IT industry is competitive, and standing out requires more than just exceptional products or services. By prioritizing their online leadership presence, companies can:
Ensure every executive profile is complete, up-to-date, and keyword-optimized for platforms like LinkedIn, Twitter, and company websites. Include relevant terms such as “IT leadership insights” or “innovative IT solutions.”
Create a content calendar focused on industry-relevant topics. Publish blogs, whitepapers, and articles showcasing expertise in IT innovations and strategies.
Use social media to:
Videos are impactful tools for personal branding. IT leaders can share:
Demonstrate expertise and build trust with potential clients by sharing detailed whitepapers and compelling case studies. These resources highlight problem-solving capabilities and successful outcomes.
Analyze engagement metrics to understand what resonates with the audience. Use tools like Google Analytics and LinkedIn Insights to refine strategies.
At OutSmart, we understand the unique challenges faced by IT companies. Our specialized strategies for enhancing online leadership presence of companies in IT industry ensure measurable results. From creating thought leadership content to optimizing executive profiles, we help you:
Let OutSmart be your partner in navigating the digital business landscape. Contact us today to craft a tailored strategy for your leadership’s online success.
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Burjor brings over thirty years of Architectural, Engineering, and construction (AEC) Industry leadership experience. He helps AEC firms scale by building internal processes that drive efficiency and growth. An alumnus of 11M Bangalore, Burjor sg€alises in business strategy, branding, client engagement. and organizational development.
He held senior roles at Venkataramanan Assc&tes and Synefra Infrastructure Limited (Suzlon Group), driving business growth and strategic initiatives. He heads a firm that delivers Revit-based architectural solutions across Overseas sectors for clients in the US, Middle East, and India.
Burjods blend of corporate and entrepreneurial experience equips him with unique insights into AEC innovation and excellence.
Seshasai brings 22 years of IT leadership to drive product strategy and development. An IIT Madras alumnus, he has led the creation Of mission-critical software, including CRM and enterprise mobile platforms, and manages multidisciplinary teams, delivering successful client outcomes.
A former VP at SAP, Sai spearheaded a business rules acquisition and contributed to the HR implementation of SAP SuccessFactors at Myntra. He is a co-author of the book “Developing Mobile Applications Using SAP NetWeaver Mobile” and holds two patent filings- His commitment to detail and process excellence powers delivery efficiency.
With over 40 years of leadership experience, Cherian specialises in mentoring businesses and leaders to achieve growth, He helps family businesses, SME-S, and corporate executives scale through strategic mentoring and Cherian’s career spans CXO roles at Xerox, Bharti Airtel, and Reliance Communications, where he led large-scale operations and high-impact projects.
An accomplished writer, he has delivered workshops on leadership, branding, and wellness while authoring 80+ articles on business and growth strategies.
Lalitha Ravi brings over three decades of global experience driving business growth across corporates and SMEs in India, the Middle East, Europe, the US, and Australia. As the CEO of OutSmart Services, a leading B2B marketing agency, she combines her cross-functional expertise with deep marketing insights to deliver solutions tailored to each business’s growth stage.
Recognised as a LinkedIn Top Voice in B2B Marketing Strategy, Lalitha is an honorary national committee member promoting women’s entrepreneurship and a pivotal contributor to the WICCI Startup Council Karnataka. Her accolades include the prestigious Karnataka Woman Leader award by CMO Asia.
Lalitha is an alumna of IIM Bangalore and a certified Digital Transformation professional
And unlock guide on how to optimally structure your marketing department to increase ROI and reduce cost per acquisition.
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