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In today’s digital landscape, video content isn’t just about stunning visuals – it’s about crafting a narrative that resonates long after the screen fades to black. According to Wyzowl’s 2024 State of Video Marketing report, 91% of businesses use video as a marketing tool, yet only 54% report achieving their desired engagement rates.
The secret to unforgettable video scripts lies in understanding human psychology. Our brains are wired to remember stories that trigger emotional responses. Harvard Business Review research shows that emotional connections can increase customer value by up to 52%.
Every compelling video script follows the classic three-act structure:
Break expected speech patterns to maintain attention. Use strategic pauses, thought-provoking questions, and varied sentence lengths to create rhythm.
Don’t just tell – show through words that engage multiple senses. Instead of “our product is effective,” try “experience the instant transformation.”
Your CTA should be:
Crafting unforgettable video scripts is an art that combines psychology, structure, and strategic timing. Through the three-act structure—hook, value bridge, and actionable climax—you create a framework that captures and maintains viewer attention. The key lies in writing conversationally while maintaining professional polish, using sensory-rich language that engages viewers on multiple levels.
With 91% of businesses now using video marketing but only 54% achieving desired engagement rates, mastering video scripts for B2B brands isn’t just beneficial—it’s essential. By following these guidelines, you’ll create video content that not only captures attention but also drives meaningful engagement and conversion.
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Burjor brings over thirty years of Architectural, Engineering, and construction (AEC) Industry leadership experience. He helps AEC firms scale by building internal processes that drive efficiency and growth. An alumnus of 11M Bangalore, Burjor sg€alises in business strategy, branding, client engagement. and organizational development.
He held senior roles at Venkataramanan Assc&tes and Synefra Infrastructure Limited (Suzlon Group), driving business growth and strategic initiatives. He heads a firm that delivers Revit-based architectural solutions across Overseas sectors for clients in the US, Middle East, and India.
Burjods blend of corporate and entrepreneurial experience equips him with unique insights into AEC innovation and excellence.
Seshasai brings 22 years of IT leadership to drive product strategy and development. An IIT Madras alumnus, he has led the creation Of mission-critical software, including CRM and enterprise mobile platforms, and manages multidisciplinary teams, delivering successful client outcomes.
A former VP at SAP, Sai spearheaded a business rules acquisition and contributed to the HR implementation of SAP SuccessFactors at Myntra. He is a co-author of the book “Developing Mobile Applications Using SAP NetWeaver Mobile” and holds two patent filings- His commitment to detail and process excellence powers delivery efficiency.
With over 40 years of leadership experience, Cherian specialises in mentoring businesses and leaders to achieve growth, He helps family businesses, SME-S, and corporate executives scale through strategic mentoring and Cherian’s career spans CXO roles at Xerox, Bharti Airtel, and Reliance Communications, where he led large-scale operations and high-impact projects.
An accomplished writer, he has delivered workshops on leadership, branding, and wellness while authoring 80+ articles on business and growth strategies.
Lalitha Ravi brings over three decades of global experience driving business growth across corporates and SMEs in India, the Middle East, Europe, the US, and Australia. As the CEO of OutSmart Services, a leading B2B marketing agency, she combines her cross-functional expertise with deep marketing insights to deliver solutions tailored to each business’s growth stage.
Recognised as a LinkedIn Top Voice in B2B Marketing Strategy, Lalitha is an honorary national committee member promoting women’s entrepreneurship and a pivotal contributor to the WICCI Startup Council Karnataka. Her accolades include the prestigious Karnataka Woman Leader award by CMO Asia.
Lalitha is an alumna of IIM Bangalore and a certified Digital Transformation professional
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