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Why SEO & AEO Matter in B2B Marketing

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For mid and enterprise-level companies in the manufacturing and technology sectors, SEO is more than just a checkbox—it is a strategic investment in long-term visibility and authority. With complex buying processes and lengthy sales cycles, your potential clients are constantly searching for information, solutions, and partners. A robust SEO strategy ensures that your company is front and centre in these situations.

SEO & AEO in B2B marketing

AEO takes this a step further by optimising your content to be the most relevant and authoritative in search engine results, especially for voice search and AI-driven platforms. In an era where B2B buyers are increasingly using voice search and digital assistants, being the definitive answer can be a game-changer.

Our Strategic Approach

At OutSmart Services, we go beyond basic SEO practices. Our SEO & AEO services are designed to align with your broader marketing strategy, ensuring that every aspect of optimisation contributes to your business goals.

Understanding your business: We begin by understanding your business, industry, and competition. We identify your market position, target audience, and customer behaviour through in-depth analysis to arrive at the value proposition and discoverability framework.

Comprehensive SEO Audit: We start with an in-depth audit of your current SEO performance, identifying strengths, weaknesses, and opportunities. This includes technical SEO, on-page and off-page factors, content analysis, and competitive benchmarking.

Keyword & Market Research: Understanding the language of your audience is key. We conduct thorough keyword research of your industry identifying high-value search terms and content gaps that can be leveraged for growth.

On-Page Optimisation: We optimise your website’s structure, content, and metadata to ensure it’s not only search engine-friendly but also aligned with the needs of your target audience. This includes optimising for both traditional search engines and voice search platforms.

Content Strategy & Creation: Content is at the heart of SEO and AEO. We develop a content strategy that positions your brand as an industry leader, creating high-quality, authoritative content that addresses the pain points and interests of your target audience. This content is optimised for both search engines and answer engines, ensuring it reaches the right people at the right time.

Technical SEO: From site speed, structure, navigation to mobile optimisation, we ensure your website is technically sound and optimised for the latest search engine algorithms. This includes schema markup and structured data to enhance your visibility in search results, especially in rich snippets and voice search.

AEO Optimisation: We tailor your content to be the best possible answer for voice-activated search queries, optimising for featured snippets, and ensuring your brand is the preferred source of information in your industry.

Analytics & Continuous Optimisation: SEO and AEO are ongoing processes. We provide detailed analytics and reporting, monitor performance, and continuously refine your strategy to adapt to changing algorithms and market dynamics.

Delivering Real Business Impact

When you choose OutSmart Services for your SEO & AEO needs, you’re not just investing in higher rankings—you’re investing in sustained business growth. Our focus is on delivering real results that translate into increased visibility, higher-quality leads, and ultimately, more business.

Increased Visibility in Key Markets: Dominate search results in your industry, ensuring your brand is visible to those who matter most.

Enhanced Credibility and Authority: Position your company as a trusted leader, with content that answers the most pressing questions in your field.

Optimised for the Future of Search: Stay ahead with AEO strategies that ensure your brand is the go-to answer for voice search and AI-driven queries.

Long-Term ROI: With a focus on sustainable growth, our SEO & AEO strategies deliver long-term value, helping you achieve your business objectives.

Ready to enhance your digital presence and drive meaningful results? Let OutSmart help you unlock your market potential with a tailored SEO & AEO strategy that aligns with your enterprise goals.

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Burjor Kothawalla

AEC Practice

3urjor brings over thirty years of Architectural, Engineering, and construction (AEC) Industry leadership eJperience. He helps AEC firms scale by building internal and processes that drive efficiency and growth. An alumnus of 11M Bangalore, Burjor sg€alises in business strategy, branding, client engagement. and organizational development.

He held senior roles at Venkataramanan Assc&tes and Synefra Infrastructure Limited (Suzlon Group), driving business growth and strategic initiatives. He heads a firm that delivers Revit-based architectural solutions across Overse sectors for clients in the US, Middle East, and India.

Burjods blend of corporate and entrepreneurial experience equips him with unique insights into AEC innovation and excellence.

Venkat Srinivas Seshasai

Technology Practice

Seshasai brings 22 years of IT leadership to drive product strategy and development. An IIT Madras alumnus, he has led the creation Of mission-critical software, including CRM and enterprise mobile platforms, and manages multidisciplinary teams, delivering successful client outcomes.
A former VP at SAP, Sai spearheaded a business rules acquisition and contributed to the HR implementation of SAP SuccessFactors at Myntra. He is a co-author of the book “Developing Mobile Applications Using SAP NetWeaver Mobile” and holds two patent filings- His commitment to detail and process excellence powers delivery efficiency.

Cherian Kuruvila

Manufacturing Practice

With over 40 years of leadership experience, Cherian specialises In mentoring businesses
and leaders to achieve growth, He helps family businesses, SME-S, and
corporate executives scale through strategic mentoring and
Cherian’s career spans CXO roles at Xerox, Bharti Airtel, and Reliance Communications,
where he led large-scale operations and high-impact projects. An accomplished
and writer, he has delivered workshops on leadership, branding, and wellness
while authoring 80+ articles on business and growth strategies.

Lalitha-Ravi - Founder OutSmart Services Pvt. Ltd
Lalitha Ravi

CEO

Lalitha Ravi brings over three decades of global experience driving business growth across corporates and SMEs in India, the Middle East, Europe, the US, and Australia. As the CEO of OutSmart Services, a leading B2B marketing agency, she combines her cross-functional expertise with deep marketing insights to deliver solutions tailored to each business’s growth stage.  

Recognised as a LinkedIn Top Voice in B2B Marketing Strategy, Lalitha is an honorary national committee member promoting women’s entrepreneurship and a pivotal contributor to the WICCI Startup Council Karnataka. Her accolades include the prestigious Karnataka Woman Leader award by CMO Asia.  

Lalitha is an alumna of IIM Bangalore and a certified Digital Transformation professional

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