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Case study

OUTSMART Developed a Corporate Website for a Switch Board Manufacturing Company

About the client

Switch Board Manufacturing Company located in Bengaluru. Started in 2005, they have invested in complete in house facilities, with a team of qualified engineers using the latest software technologies, machineries for the design, manufacturing & testing of LT switchboards. Their panels are type tested as per IEC-61439 – 1 & 2 (Latest Edition) @ CPRI, Quality & specializing in the manufacture & supply of electrical low voltage switchboards, for the control distribution & monitoring of electrical power systems and DG sets.

Country – India

Challenge

The client was looking to expand to international markets, with specific focus on Middle East. To establish presence in the Middle east market, the client required a digital presence with updated company information. 

This involved website strategy, design, content and development. The new website had to align with the branding of the overall group companies.

Solution

OutSmart first spent time understanding the business, their middle east market, competitors and customers. Based on discussions with key stakeholders, we first developed a comprehensive website strategy document along with brand guidelines. 

The schedule of deliveries was prepared and phase wise roll-out was planned. The content, design and development team worked in parallel to deliver the website in record time, since the client had to launch the Middle east operations.

Benefits

  1. A single point of website strategy, design, content & development
  2. A quick go-to-market implementation

Departments worked with

  • Top Management
  • Marketing
  • Sales

Deliverables

Website published for the Middle East operations in alignment with their parent company website

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Burjor Kothawalla

AEC Practice

3urjor brings over thirty years of Architectural, Engineering, and construction (AEC) Industry leadership eJperience. He helps AEC firms scale by building internal and processes that drive efficiency and growth. An alumnus of 11M Bangalore, Burjor sg€alises in business strategy, branding, client engagement. and organizational development.

He held senior roles at Venkataramanan Assc&tes and Synefra Infrastructure Limited (Suzlon Group), driving business growth and strategic initiatives. He heads a firm that delivers Revit-based architectural solutions across Overse sectors for clients in the US, Middle East, and India.

Burjods blend of corporate and entrepreneurial experience equips him with unique insights into AEC innovation and excellence.

Venkat Srinivas Seshasai

Technology Practice

Seshasai brings 22 years of IT leadership to drive product strategy and development. An IIT Madras alumnus, he has led the creation Of mission-critical software, including CRM and enterprise mobile platforms, and manages multidisciplinary teams, delivering successful client outcomes.
A former VP at SAP, Sai spearheaded a business rules acquisition and contributed to the HR implementation of SAP SuccessFactors at Myntra. He is a co-author of the book “Developing Mobile Applications Using SAP NetWeaver Mobile” and holds two patent filings- His commitment to detail and process excellence powers delivery efficiency.

Cherian Kuruvila

Manufacturing Practice

With over 40 years of leadership experience, Cherian specialises In mentoring businesses
and leaders to achieve growth, He helps family businesses, SME-S, and
corporate executives scale through strategic mentoring and
Cherian’s career spans CXO roles at Xerox, Bharti Airtel, and Reliance Communications,
where he led large-scale operations and high-impact projects. An accomplished
and writer, he has delivered workshops on leadership, branding, and wellness
while authoring 80+ articles on business and growth strategies.

Lalitha-Ravi - Founder OutSmart Services Pvt. Ltd
Lalitha Ravi

CEO

Lalitha Ravi brings over three decades of global experience driving business growth across corporates and SMEs in India, the Middle East, Europe, the US, and Australia. As the CEO of OutSmart Services, a leading B2B marketing agency, she combines her cross-functional expertise with deep marketing insights to deliver solutions tailored to each business’s growth stage.  

Recognised as a LinkedIn Top Voice in B2B Marketing Strategy, Lalitha is an honorary national committee member promoting women’s entrepreneurship and a pivotal contributor to the WICCI Startup Council Karnataka. Her accolades include the prestigious Karnataka Woman Leader award by CMO Asia.  

Lalitha is an alumna of IIM Bangalore and a certified Digital Transformation professional

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