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The client is a German-headquartered European multinational company and the largest chemical manufacturer in the world. The organization comprises of subsidiaries and joint ventures in more than 80 countries and operates six integrated production sites and 390 other production sites in USA, Europe, Asia, Australia and Africa. They serve customers in over 190 countries and supply products to a wide variety of industries.
Country – India
The client was looking to expand their digital presence and create thought leadership across several products and business lines. Content marketing was a huge focus in their marketing plan. To support their efforts, the client was looking for an agency to support them in building their content that included blogs and research articles.
The client was looking for an agency partner who not only had
OutSmart began the engagement by understanding the client’s objectives, challenges, internal processes, competitors and customers. Based on the discussions with key stakeholders, we set up critical processes for content development, approval levels and publish. We commenced with a pilot run and fine tuned the delivery process as the engagement progressed.
The client had signed up with a leading media brand in a series of events to promote their core philosophy – Sustainability and Future. Our team of writers closely followed the company events to offer thrust to the campaign by way of research articles that covered various products and business lines –
A few months into the engagement, the scope was expanded to include technology intervention, by working with their IT division. To help product and dealer discoverability, a finder webpage was developed and hosted by OutSmart.
Monthly content with premium research articles, and web pages for dealer discovery.
Reach out to us and let us show you how we can help build your brand in the ever-changing online landscape. By opening the digital doors for you, we’ll help you achieve shorter sales cycles, forge stronger partnerships, and unlock new business opportunities.
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3urjor brings over thirty years of Architectural, Engineering, and construction (AEC) Industry leadership eJperience. He helps AEC firms scale by building internal and processes that drive efficiency and growth. An alumnus of 11M Bangalore, Burjor sg€alises in business strategy, branding, client engagement. and organizational development.
He held senior roles at Venkataramanan Assc&tes and Synefra Infrastructure Limited (Suzlon Group), driving business growth and strategic initiatives. He heads a firm that delivers Revit-based architectural solutions across Overse sectors for clients in the US, Middle East, and India.
Burjods blend of corporate and entrepreneurial experience equips him with unique insights into AEC innovation and excellence.
Seshasai brings 22 years of IT leadership to drive product strategy and development. An IIT Madras alumnus, he has led the creation Of mission-critical software, including CRM and enterprise mobile platforms, and manages multidisciplinary teams, delivering successful client outcomes.
A former VP at SAP, Sai spearheaded a business rules acquisition and contributed to the HR implementation of SAP SuccessFactors at Myntra. He is a co-author of the book “Developing Mobile Applications Using SAP NetWeaver Mobile” and holds two patent filings- His commitment to detail and process excellence powers delivery efficiency.
With over 40 years of leadership experience, Cherian specialises In mentoring businesses
and leaders to achieve growth, He helps family businesses, SME-S, and
corporate executives scale through strategic mentoring and
Cherian’s career spans CXO roles at Xerox, Bharti Airtel, and Reliance Communications,
where he led large-scale operations and high-impact projects. An accomplished
and writer, he has delivered workshops on leadership, branding, and wellness
while authoring 80+ articles on business and growth strategies.
Lalitha Ravi brings over three decades of global experience driving business growth across corporates and SMEs in India, the Middle East, Europe, the US, and Australia. As the CEO of OutSmart Services, a leading B2B marketing agency, she combines her cross-functional expertise with deep marketing insights to deliver solutions tailored to each business’s growth stage.
Recognised as a LinkedIn Top Voice in B2B Marketing Strategy, Lalitha is an honorary national committee member promoting women’s entrepreneurship and a pivotal contributor to the WICCI Startup Council Karnataka. Her accolades include the prestigious Karnataka Woman Leader award by CMO Asia.
Lalitha is an alumna of IIM Bangalore and a certified Digital Transformation professional
And unlock guide on how to optimally structure your marketing department to increase ROI and reduce cost per acquisition.
Top rated by Manufacturers