Search
Close this search box.
Case study

OUTSMART driving Brand Awareness for a Cybersecurity Firm

About the client

One of the fastest growing forensic driven cybersecurity companies with a footprint in 40+ countries and 2,000+ clientele base from various industries like banking, financial service, insurance, airlines, hospitality services, e-commerce merchants, payment gateways and service providers, IT and ITes.

Country – India & US

Challenge

The client was considering embarking on a formal marketing program and was well aware that good content was the key driver to sales in their industry. The need for serious techno-marketing content and its distribution was imperative. But then, where to start?

Solution

OUTSMART first spent time understanding the business, their market, competitors and customers. Based on several discussions with key stakeholders, we first developed a comprehensive content strategy document along with a monthly content calendar. 

Since the customer catered to client across the globe, the communication on the website was critical. So we spent the first few weeks revamping the website content to ensure their global website visitors received the information they were looking for. Next, we built gated content to capture leads and started the lead generation engine. 

When the client started participating in global events, we supported them with the required content assets for distribution at the event. 

We had regular meetings with the in-house subject matter experts and technical teams to ideate on blog topics and the right presentation of technical aspects of their service and products.

Benefits

  • Content strategy direction
  • Content partnership,
  • Increase in brand awareness
  • Website traffic
  • Digital engagement

Departments worked with

  • Top management
  • Technical heads
  • Marketing department
  • Sales department

Deliverables

  • Content Strategy
  • Ideas, Content & Design execution
  • Website content
  • Blogs
  • Presentations
  • Articles and research papers
LET US HELP YOU

Do you have a similar project?

Reach out to us and let us show you how we can help build your brand in the ever-changing online landscape. By opening the digital doors for you, we’ll help you achieve shorter sales cycles, forge stronger partnerships, and unlock new business opportunities.

Case studies

Another success stories

5/5
OutSmart helped a leading LMS software company build its brand through social media, video and website management services
Services we provided: Marketing strategy and consulting, Brand and design services
5/5
Pioneering EdTech Solutions Company Partnered With OutSmart For Their Brand Growth
Services we provided: Marketing strategy and consulting, Brand and design services
5/5
OutSmart developed a brand-new website for an HR-based company
Services we provided: Website and digital marketing, Brand and design services
5/5
99acres.com Boosts Customer Engagement Using Video Marketing with OutSmart
Services we provided: Marketing strategy and consulting, Marketing technology, Content management operations, Customer engagement in B2B, Internal communications, Brand and design services
5/5
OUTSMART Developed a Corporate Website for a Switch Board Manufacturing Company
Services we provided: Marketing outsourcing for SMEs, Marketing technology, Website and digital marketing, Brand and design services
5/5
OUTSMART Developing Brand for chemical manufacturer
Services we provided: Marketing technology, Brand and design services
Burjor Kothawalla

AEC Practice

3urjor brings over thirty years of Architectural, Engineering, and construction (AEC) Industry leadership eJperience. He helps AEC firms scale by building internal and processes that drive efficiency and growth. An alumnus of 11M Bangalore, Burjor sg€alises in business strategy, branding, client engagement. and organizational development.

He held senior roles at Venkataramanan Assc&tes and Synefra Infrastructure Limited (Suzlon Group), driving business growth and strategic initiatives. He heads a firm that delivers Revit-based architectural solutions across Overse sectors for clients in the US, Middle East, and India.

Burjods blend of corporate and entrepreneurial experience equips him with unique insights into AEC innovation and excellence.

Venkat Srinivas Seshasai

Technology Practice

Seshasai brings 22 years of IT leadership to drive product strategy and development. An IIT Madras alumnus, he has led the creation Of mission-critical software, including CRM and enterprise mobile platforms, and manages multidisciplinary teams, delivering successful client outcomes.
A former VP at SAP, Sai spearheaded a business rules acquisition and contributed to the HR implementation of SAP SuccessFactors at Myntra. He is a co-author of the book “Developing Mobile Applications Using SAP NetWeaver Mobile” and holds two patent filings- His commitment to detail and process excellence powers delivery efficiency.

Cherian Kuruvila

Manufacturing Practice

With over 40 years of leadership experience, Cherian specialises In mentoring businesses
and leaders to achieve growth, He helps family businesses, SME-S, and
corporate executives scale through strategic mentoring and
Cherian’s career spans CXO roles at Xerox, Bharti Airtel, and Reliance Communications,
where he led large-scale operations and high-impact projects. An accomplished
and writer, he has delivered workshops on leadership, branding, and wellness
while authoring 80+ articles on business and growth strategies.

Lalitha-Ravi - Founder OutSmart Services Pvt. Ltd
Lalitha Ravi

CEO

Lalitha Ravi brings over three decades of global experience driving business growth across corporates and SMEs in India, the Middle East, Europe, the US, and Australia. As the CEO of OutSmart Services, a leading B2B marketing agency, she combines her cross-functional expertise with deep marketing insights to deliver solutions tailored to each business’s growth stage.  

Recognised as a LinkedIn Top Voice in B2B Marketing Strategy, Lalitha is an honorary national committee member promoting women’s entrepreneurship and a pivotal contributor to the WICCI Startup Council Karnataka. Her accolades include the prestigious Karnataka Woman Leader award by CMO Asia.  

Lalitha is an alumna of IIM Bangalore and a certified Digital Transformation professional

Download your unique e-book for manufacturers today!

And unlock guide on how to optimally structure your marketing department to increase ROI and reduce cost per acquisition.

Top rated by Manufacturers

5/5