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Case study

99acres.com Boosts Customer Engagement Using Video Marketing with OutSmart

About the client

99acres.com is India’s leading realty portal. It is a platform for real estate buyers, sellers and brokers to exchange information effectively and economically.  

It offers sellers and buyers the opportunity to advertise a property, search for a property, browse through properties, and build their own property microsite, making it a compelling lead generation tool for sellers and brokers. This case was when real tech was at the cusp of a breakthrough. 99acres.com is a trailblazer in this space. 

Challenge

At the time of the project commencement, 99acres.com had text listings, which limited buyers’ understanding of the property. Sellers lost potential customers because they could not physically take every interested individual customer to the property. 

99acres.com is a trailblazer in the realtech industry. They saw the opportunity to offer all stakeholders a better way to showcase the property,  improving customer experience and thereby, conversion. They enhanced the visual experience to video experience. This would save the sellers and buyers hours in evaluating and visiting the property.  With this, only serious buyers were engaged.  

To achieve this, they planned to outsource the pilot project.  They developed a team of partners across India to create a library of videos of all listed properties across key cities. OutSmart was selected as one of the agencies. 

Solution

  • OutSmart was the video partner agency for 99acres.com in Bangalore. The studio team was set up to cover the entire pre-production, production and post-production.  
  • Workflow was documented for delivering at scale. 
  • The entire process of buying, selling or renting property became simplified.  
    • People could explore new flats, apartment complexes, localities and amenities listed, virtually.  
    • Important and relevant facts such as distance of the property from hospitals, schools, hotels, police stations, bus stops- that would otherwise have been unavailable without visiting the property, were documented and presented to potential customers.  
    • Both buyers and sellers benefited from the project as they could make decisions based on real-life videos and the information provided without having to physically visit the site. 
  • Our team created more than 750 videos.  

Benefits

OutSmart successfully built an entire video library for the Bangalore region in 99acres.com.  Our project allowed interested clients to gain knowledge about the property and its locality, to get a clear picture.  

  • Our team covered the entire Bangalore region by providing a scalable model. 
  • Short, informative, and captivating videos were shot, edited, and provided, which was advantageous to 99acres.com and its customers. This positively impacted both buyers and sellers.  
  • People interested in buying property no longer needed to physically travel to see and explore the property.  
  • It allowed people to explore properties in the comfort of their homes. 
  • This project ultimately provided all stakeholders a convenient, time-saving, informative, and virtual platform experience.   

Departments worked with

  • Marketing Team.
  • Sales Team.

Deliverables

  • A video library of 750 property videos for the Bangalore region.
  • Pre-production, production, and post-production of all videos
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Burjor Kothawalla

AEC Practice

3urjor brings over thirty years of Architectural, Engineering, and construction (AEC) Industry leadership eJperience. He helps AEC firms scale by building internal and processes that drive efficiency and growth. An alumnus of 11M Bangalore, Burjor sg€alises in business strategy, branding, client engagement. and organizational development.

He held senior roles at Venkataramanan Assc&tes and Synefra Infrastructure Limited (Suzlon Group), driving business growth and strategic initiatives. He heads a firm that delivers Revit-based architectural solutions across Overse sectors for clients in the US, Middle East, and India.

Burjods blend of corporate and entrepreneurial experience equips him with unique insights into AEC innovation and excellence.

Venkat Srinivas Seshasai

Technology Practice

Seshasai brings 22 years of IT leadership to drive product strategy and development. An IIT Madras alumnus, he has led the creation Of mission-critical software, including CRM and enterprise mobile platforms, and manages multidisciplinary teams, delivering successful client outcomes.
A former VP at SAP, Sai spearheaded a business rules acquisition and contributed to the HR implementation of SAP SuccessFactors at Myntra. He is a co-author of the book “Developing Mobile Applications Using SAP NetWeaver Mobile” and holds two patent filings- His commitment to detail and process excellence powers delivery efficiency.

Cherian Kuruvila

Manufacturing Practice

With over 40 years of leadership experience, Cherian specialises In mentoring businesses
and leaders to achieve growth, He helps family businesses, SME-S, and
corporate executives scale through strategic mentoring and
Cherian’s career spans CXO roles at Xerox, Bharti Airtel, and Reliance Communications,
where he led large-scale operations and high-impact projects. An accomplished
and writer, he has delivered workshops on leadership, branding, and wellness
while authoring 80+ articles on business and growth strategies.

Lalitha-Ravi - Founder OutSmart Services Pvt. Ltd
Lalitha Ravi

CEO

Lalitha Ravi brings over three decades of global experience driving business growth across corporates and SMEs in India, the Middle East, Europe, the US, and Australia. As the CEO of OutSmart Services, a leading B2B marketing agency, she combines her cross-functional expertise with deep marketing insights to deliver solutions tailored to each business’s growth stage.  

Recognised as a LinkedIn Top Voice in B2B Marketing Strategy, Lalitha is an honorary national committee member promoting women’s entrepreneurship and a pivotal contributor to the WICCI Startup Council Karnataka. Her accolades include the prestigious Karnataka Woman Leader award by CMO Asia.  

Lalitha is an alumna of IIM Bangalore and a certified Digital Transformation professional

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