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Case study

A leading automation provider partnered with OutSmart to create marketing collaterals for IMTEX

About the client

Founded in 2017, the client has emerged as a leading provider of automation and turnkey solutions. As a prominent dealer of high-quality industrial automation system accessories, they have established a strong presence in South India. Today, the company specialises in two primary verticals:

  1. Industrial Automation Turnkey Solutions
  2. Distribution of Automation Components and Robotics

Challenge

Branding and marketing are essential aspects of the growth journey. The client required marketing collaterals to showcase their capabilities to go to market. This, along with their participation in a large industry tradeshow, caused the client to contact OutSmart to create their marketing collaterals. 

IMTEX has long been regarded as a premier platform for manufacturers to showcase their innovative capabilities and connect with potential clients, maximising lead generation opportunities. However, to fully leverage their IMTEX participation and establish a strong brand presence, the client required fresh marketing collaterals. 

Solution

OutSmart adopted our standard brand framework for SMEs and went straight to work. We created a brief brand outline and captured the client’s capabilities, value proposition, and range of products. With a quick turnaround, we delivered all their materials to their doorstep.

Departments worked with

  • Top management
  • Business development team
  • Sales team

Deliverables

Marketing materials consisting of print and digital brochures and digital invitations were delivered. The repeat order placed by the client was also delivered ON TIME.

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Burjor Kothawalla

AEC Practice

Burjor brings over thirty years of Architectural, Engineering, and construction (AEC) Industry leadership experience. He helps AEC firms scale by building internal processes that drive efficiency and growth. An alumnus of 11M Bangalore, Burjor sg€alises in business strategy, branding, client engagement. and organizational development.

He held senior roles at Venkataramanan Assc&tes and Synefra Infrastructure Limited (Suzlon Group), driving business growth and strategic initiatives. He heads a firm that delivers Revit-based architectural solutions across Overseas sectors for clients in the US, Middle East, and India.

Burjods blend of corporate and entrepreneurial experience equips him with unique insights into AEC innovation and excellence.

Venkat Srinivas Seshasai

Technology Practice

Seshasai brings 22 years of IT leadership to drive product strategy and development. An IIT Madras alumnus, he has led the creation Of mission-critical software, including CRM and enterprise mobile platforms, and manages multidisciplinary teams, delivering successful client outcomes.
A former VP at SAP, Sai spearheaded a business rules acquisition and contributed to the HR implementation of SAP SuccessFactors at Myntra. He is a co-author of the book “Developing Mobile Applications Using SAP NetWeaver Mobile” and holds two patent filings- His commitment to detail and process excellence powers delivery efficiency.

Cherian Kuruvila

Manufacturing Practice

With over 40 years of leadership experience, Cherian specialises in mentoring businesses and leaders to achieve growth, He helps family businesses, SME-S, and corporate executives scale through strategic mentoring and Cherian’s career spans CXO roles at Xerox, Bharti Airtel, and Reliance Communications, where he led large-scale operations and high-impact projects.

An accomplished writer, he has delivered workshops on leadership, branding, and wellness while authoring 80+ articles on business and growth strategies.

Lalitha-Ravi - Founder OutSmart Services Pvt. Ltd
Lalitha Ravi

CEO

Lalitha Ravi brings over three decades of global experience driving business growth across corporates and SMEs in India, the Middle East, Europe, the US, and Australia. As the CEO of OutSmart Services, a leading B2B marketing agency, she combines her cross-functional expertise with deep marketing insights to deliver solutions tailored to each business’s growth stage.  

Recognised as a LinkedIn Top Voice in B2B Marketing Strategy, Lalitha is an honorary national committee member promoting women’s entrepreneurship and a pivotal contributor to the WICCI Startup Council Karnataka. Her accolades include the prestigious Karnataka Woman Leader award by CMO Asia.  

Lalitha is an alumna of IIM Bangalore and a certified Digital Transformation professional

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