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Our client is a leading renewable energy solutions provider specialising in biomass energy, waste-to-energy, and cogeneration solutions to industrial customers across India and Southeast Asia. With a clientele spanning the sugar, ethanol, dairy, and agro-processing sectors, the company has built a legacy of innovation and sustainability. However, they faced a pressing challenge: rebuilding trust and visibility in a competitive market.
Despite being a technically sound and impact-driven company, our client struggled to project their strengths online. Several gaps were holding back their growth:
The Vision
To achieve this, they partnered with OutSmart because of our deep experience in B2B marketing for the industrial and manufacturing sectors.
The OutSmart solution: A three-pillar strategy for reputation rebuilding and growth
OutSmart implemented a comprehensive pilot campaign anchored around three strategic pillars: Brand positioning, Communication, and SEO.
1. Brand positioning: Reclaiming the narrative
We helped the company take control of its story and reposition itself as a credible, reliable solution provider.
2. Communication framework: Building trust through consistency
We crafted a clear and compelling communication system to engage every stakeholder.
3. SEO and discoverability: Driving organic growth
To ensure discoverability, we rebuilt their search engine footprint.
The marketing exercise improved visibility and laid a strong foundation for future marketing excellence.
| Impact area | Result |
|---|---|
| LinkedIn growth | 5% organic growth in LinkedIn followers in just one quarter |
| Social media reach | Achieved significant social media reach and visibility |
| Content engagement | Achieved significant LinkedIn engagement through impactful content |
| Keyword rankings | Improved by 21% |
| Open rates | Up to 50% on campaigns |
| Reputation | Significantly improved perception among stakeholders |
More importantly, the client gained –
OutSmart brought together a multi-disciplinary team—brand strategists, designers, writers, SEO experts, website specialists and analysts—to drive the transformation.
✅ Branding & content framework
✅ SEO & digital infrastructure
✅ Content production
✅ Social media & engagement
✅ Outreach
The client’s transformation: A story of reinvention
What started as a reputation-rebuilding initiative became a full-scale digital transformation journey. With OutSmart as their digital marketing partner, the client turned a challenging chapter into an opportunity.
Reach out to us and let us show you how we can help build your brand in the ever-changing online landscape. By opening the digital doors for you, we’ll help you achieve shorter sales cycles, forge stronger partnerships, and unlock new business opportunities.
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Burjor brings over thirty years of Architectural, Engineering, and construction (AEC) Industry leadership experience. He helps AEC firms scale by building internal processes that drive efficiency and growth. An alumnus of 11M Bangalore, Burjor sg€alises in business strategy, branding, client engagement. and organizational development.
He held senior roles at Venkataramanan Assc&tes and Synefra Infrastructure Limited (Suzlon Group), driving business growth and strategic initiatives. He heads a firm that delivers Revit-based architectural solutions across Overseas sectors for clients in the US, Middle East, and India.
Burjods blend of corporate and entrepreneurial experience equips him with unique insights into AEC innovation and excellence.
Seshasai brings 22 years of IT leadership to drive product strategy and development. An IIT Madras alumnus, he has led the creation Of mission-critical software, including CRM and enterprise mobile platforms, and manages multidisciplinary teams, delivering successful client outcomes.
A former VP at SAP, Sai spearheaded a business rules acquisition and contributed to the HR implementation of SAP SuccessFactors at Myntra. He is a co-author of the book “Developing Mobile Applications Using SAP NetWeaver Mobile” and holds two patent filings- His commitment to detail and process excellence powers delivery efficiency.
With over 40 years of leadership experience, Cherian specialises in mentoring businesses and leaders to achieve growth, He helps family businesses, SME-S, and corporate executives scale through strategic mentoring and Cherian’s career spans CXO roles at Xerox, Bharti Airtel, and Reliance Communications, where he led large-scale operations and high-impact projects.
An accomplished writer, he has delivered workshops on leadership, branding, and wellness while authoring 80+ articles on business and growth strategies.
Lalitha Ravi brings over three decades of global experience driving business growth across corporates and SMEs in India, the Middle East, Europe, the US, and Australia. As the CEO of OutSmart Services, a leading B2B marketing agency, she combines her cross-functional expertise with deep marketing insights to deliver solutions tailored to each business’s growth stage.
Recognised as a LinkedIn Top Voice in B2B Marketing Strategy, Lalitha is an honorary national committee member promoting women’s entrepreneurship and a pivotal contributor to the WICCI Startup Council Karnataka. Her accolades include the prestigious Karnataka Woman Leader award by CMO Asia.
Lalitha is an alumna of IIM Bangalore and a certified Digital Transformation professional
And unlock guide on how to optimally structure your marketing department to increase ROI and reduce cost per acquisition.
Top rated by Manufacturers