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Case study

How OutSmart revamped the digital presence of a leading product design company

About the client

Our client is a leading design house and solution advisor, catering to small to large organisations for product development, re-engineering, and manufacturing.

It is one of the few organisations in India that offers to design and create complete products, testing and certification for form-fit-function, and contract manufacturing products to produce specific production quantities. Their customers range from automation to automotive, oil and gas, and networking and communications.

Challenge

The client needed a website that would reflect their expertise in the field of design and research. The subject is rather complex. Their existing website did not do justice in communicating their innovative products and services, and therefore, could not attract clients in the way they desired. 

They needed a website that could capture their complexities in a simple, yet elegant way. To do this, they were looking for an agency partner who understood their business, industry and competition. 

By choosing OutSmart for their website revamp project, they now had a team that could offer a fresh perspective and communicate their capabilities effectively. 

Solution

OutSmart spent time understanding the client’s business and market landscape. We spent even more time understanding their customer persona and what they value. This helped us create a detailed website strategy.

  • The website strategy was brought to life through our execution and on-time delivery.
  • The company’s offerings and capabilities were clearly communicated to potential clients and existing customers.
  • The client’s primary goal was not to make the website salesy, but to convey their strengths. So, we built and presented case studies to achieve the impact.
  • Their services and prior works were systematically categorised and divided into different sections, making it easy for people to navigate and explore what the company had to offer.
  • Fitting their position as a leading global design firm, our web development team designed the site suitable for a global audience.

Departments worked with

  • Management, Product and Business Development teams.

Deliverables

Revamped their website to showcase their capabilities to a global audience. It was also integrated into their CRM to capture details of their website visitors for future engagement.  

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Burjor Kothawalla

AEC Practice

Burjor brings over thirty years of Architectural, Engineering, and construction (AEC) Industry leadership experience. He helps AEC firms scale by building internal processes that drive efficiency and growth. An alumnus of 11M Bangalore, Burjor sg€alises in business strategy, branding, client engagement. and organizational development.

He held senior roles at Venkataramanan Assc&tes and Synefra Infrastructure Limited (Suzlon Group), driving business growth and strategic initiatives. He heads a firm that delivers Revit-based architectural solutions across Overseas sectors for clients in the US, Middle East, and India.

Burjods blend of corporate and entrepreneurial experience equips him with unique insights into AEC innovation and excellence.

Venkat Srinivas Seshasai

Technology Practice

Seshasai brings 22 years of IT leadership to drive product strategy and development. An IIT Madras alumnus, he has led the creation Of mission-critical software, including CRM and enterprise mobile platforms, and manages multidisciplinary teams, delivering successful client outcomes.
A former VP at SAP, Sai spearheaded a business rules acquisition and contributed to the HR implementation of SAP SuccessFactors at Myntra. He is a co-author of the book “Developing Mobile Applications Using SAP NetWeaver Mobile” and holds two patent filings- His commitment to detail and process excellence powers delivery efficiency.

Cherian Kuruvila

Manufacturing Practice

With over 40 years of leadership experience, Cherian specialises in mentoring businesses and leaders to achieve growth, He helps family businesses, SME-S, and corporate executives scale through strategic mentoring and Cherian’s career spans CXO roles at Xerox, Bharti Airtel, and Reliance Communications, where he led large-scale operations and high-impact projects.

An accomplished writer, he has delivered workshops on leadership, branding, and wellness while authoring 80+ articles on business and growth strategies.

Lalitha-Ravi - Founder OutSmart Services Pvt. Ltd
Lalitha Ravi

CEO

Lalitha Ravi brings over three decades of global experience driving business growth across corporates and SMEs in India, the Middle East, Europe, the US, and Australia. As the CEO of OutSmart Services, a leading B2B marketing agency, she combines her cross-functional expertise with deep marketing insights to deliver solutions tailored to each business’s growth stage.  

Recognised as a LinkedIn Top Voice in B2B Marketing Strategy, Lalitha is an honorary national committee member promoting women’s entrepreneurship and a pivotal contributor to the WICCI Startup Council Karnataka. Her accolades include the prestigious Karnataka Woman Leader award by CMO Asia.  

Lalitha is an alumna of IIM Bangalore and a certified Digital Transformation professional

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