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Case study

OutSmart helped a leading LMS software company build its brand through social media, video and website management services

About the client

A leading LMS software company provides SaaS solutions for eLearning platforms. Their offerings focus on seamless learning experiences, strong security, and scalability to support education providers and corporates. To elevate its market presence and enhance brand trust, the company sought strategic support in social media and video to showcase product capability through customer success stories.

Challenge

The company’s rapid expansion required a strategy that-

  • Built credibility in the crowded eLearning space.
  • Presented customer success stories effectively.
  • Engaged a B2B audience across multiple touchpoints.

They needed a strategy to convert real customer stories into engaging video content and an active social media presence that could help them tap into newer business opportunities. 

Solution

Outsmart partnered with them to design a comprehensive social media and video strategy showcasing impactful client stories and emphasising the company’s customer-centricity apart from product robustness.

  • Video is a growing content consumption format, so customers’ stories through videos were planned.
  • We managed the client website to control customer journey paths and conversions.
  • LinkedIn was chosen as the channel to communicate these stories and other forms of content.
  • Created a content calendar with a mix of educational posts, client success highlights, blogs and feature announcements.
  • Produced video case studies featuring their customer success stories, focusing on the journey, solution impact, and measurable results.
  • Integrated visually cohesive storytelling with testimonials, data points, and product highlights.

Departments worked with

  • Top management
  • Marketing team
  • Enterprise Business Development
  • Sales team

Deliverables

  • Discoverability: SEO ranking went up for specific targeted keywords.
  • Increased Engagement: Social media impressions and follower engagement grew significantly within the first three months.
  • Brand Recognition: Client testimonials showcased in the video case studies fostered greater brand trust and expanded the company’s reach in the B2B sector.
  • Content assets: The assets created during the engagement became a part of the sales kit.
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Burjor Kothawalla

AEC Practice

3urjor brings over thirty years of Architectural, Engineering, and construction (AEC) Industry leadership eJperience. He helps AEC firms scale by building internal and processes that drive efficiency and growth. An alumnus of 11M Bangalore, Burjor sg€alises in business strategy, branding, client engagement. and organizational development.

He held senior roles at Venkataramanan Assc&tes and Synefra Infrastructure Limited (Suzlon Group), driving business growth and strategic initiatives. He heads a firm that delivers Revit-based architectural solutions across Overse sectors for clients in the US, Middle East, and India.

Burjods blend of corporate and entrepreneurial experience equips him with unique insights into AEC innovation and excellence.

Venkat Srinivas Seshasai

Technology Practice

Seshasai brings 22 years of IT leadership to drive product strategy and development. An IIT Madras alumnus, he has led the creation Of mission-critical software, including CRM and enterprise mobile platforms, and manages multidisciplinary teams, delivering successful client outcomes.
A former VP at SAP, Sai spearheaded a business rules acquisition and contributed to the HR implementation of SAP SuccessFactors at Myntra. He is a co-author of the book “Developing Mobile Applications Using SAP NetWeaver Mobile” and holds two patent filings- His commitment to detail and process excellence powers delivery efficiency.

Cherian Kuruvila

Manufacturing Practice

With over 40 years of leadership experience, Cherian specialises In mentoring businesses
and leaders to achieve growth, He helps family businesses, SME-S, and
corporate executives scale through strategic mentoring and
Cherian’s career spans CXO roles at Xerox, Bharti Airtel, and Reliance Communications,
where he led large-scale operations and high-impact projects. An accomplished
and writer, he has delivered workshops on leadership, branding, and wellness
while authoring 80+ articles on business and growth strategies.

Lalitha-Ravi - Founder OutSmart Services Pvt. Ltd
Lalitha Ravi

CEO

Lalitha Ravi brings over three decades of global experience driving business growth across corporates and SMEs in India, the Middle East, Europe, the US, and Australia. As the CEO of OutSmart Services, a leading B2B marketing agency, she combines her cross-functional expertise with deep marketing insights to deliver solutions tailored to each business’s growth stage.  

Recognised as a LinkedIn Top Voice in B2B Marketing Strategy, Lalitha is an honorary national committee member promoting women’s entrepreneurship and a pivotal contributor to the WICCI Startup Council Karnataka. Her accolades include the prestigious Karnataka Woman Leader award by CMO Asia.  

Lalitha is an alumna of IIM Bangalore and a certified Digital Transformation professional

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