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Case study

OutSmart helped a leading LMS software company build its brand through social media, video and website management services

About the client

A leading LMS software company provides SaaS solutions for eLearning platforms. Their offerings focus on seamless learning experiences, strong security, and scalability to support education providers and corporates. To elevate its market presence and enhance brand trust, the company sought strategic support in social media and video to showcase product capability through customer success stories.

Challenge

The company’s rapid expansion required a strategy that-

  • Built credibility in the crowded eLearning space.
  • Presented customer success stories effectively.
  • Engaged a B2B audience across multiple touchpoints.

They needed a strategy to convert real customer stories into engaging video content and an active social media presence that could help them tap into newer business opportunities. 

Solution

Outsmart partnered with them to design a comprehensive social media and video strategy showcasing impactful client stories and emphasising the company’s customer-centricity apart from product robustness.

  • Video is a growing content consumption format, so customers’ stories through videos were planned.
  • We managed the client website to control customer journey paths and conversions.
  • LinkedIn was chosen as the channel to communicate these stories and other forms of content.
  • Created a content calendar with a mix of educational posts, client success highlights, blogs and feature announcements.
  • Produced video case studies featuring their customer success stories, focusing on the journey, solution impact, and measurable results.
  • Integrated visually cohesive storytelling with testimonials, data points, and product highlights.

Departments worked with

  • Top management
  • Marketing team
  • Enterprise Business Development
  • Sales team

Deliverables

  • Discoverability: SEO ranking went up for specific targeted keywords.
  • Increased Engagement: Social media impressions and follower engagement grew significantly within the first three months.
  • Brand Recognition: Client testimonials showcased in the video case studies fostered greater brand trust and expanded the company’s reach in the B2B sector.
  • Content assets: The assets created during the engagement became a part of the sales kit.
Services we did
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