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For over 50 years, our client has stood at the forefront of India’s precision engineering and machine tool industry. With a legacy of innovation and leadership in advanced manufacturing, the company wasn’t content resting on its achievements. As they looked to scale their brand globally, especially into European markets, they recognised the need to transform how they communicated their value to the world.
But even legends need a refresh.
Bridging legacy with a digital future
The leadership team knew that while their reputation in manufacturing was strong, their digital presence didn’t reflect their market leadership. They wanted to:
Turn their website into a powerful lead generation engine
Their vision, our mission
The client’s top management laid out a bold vision. At OutSmart, our role was to support their journey as a strategic guide, helping translate their legacy into digital relevance. We didn’t just build assets — we worked hand-in-hand with their internal teams across departments to co-create a cohesive, global digital strategy.
Together, we:
Supported performance marketing and global outreach campaigns
A legacy brand, digitally reinvented
With their bold vision and cross-functional collaboration, we helped our client achieve:
🚀 117% increase in new website users
📈 18,000+ leads generated across product interest and inquiries
🌍 Stronger presence in European markets
🔍 65% growth in SEO rankings
💬 175% increase in LinkedIn engagement reactions
Behind every number is a team that embraced change. Our client didn’t just update their marketing. They reimagined how their story could be told to new markets, customers, and partners.
Why this story matters
This isn’t just a case study — it’s a story of a forward-looking manufacturer that refused to let a legacy be the limit. It’s about a company that chose to lead with purpose, open up to transformation, and inspire trust, not just with products, but with communication.
OutSmart is proud to have partnered with them in their growth journey.
Reach out to us and let us show you how we can help build your brand in the ever-changing online landscape. By opening the digital doors for you, we’ll help you achieve shorter sales cycles, forge stronger partnerships, and unlock new business opportunities.
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Burjor brings over thirty years of Architectural, Engineering, and construction (AEC) Industry leadership experience. He helps AEC firms scale by building internal processes that drive efficiency and growth. An alumnus of 11M Bangalore, Burjor sg€alises in business strategy, branding, client engagement. and organizational development.
He held senior roles at Venkataramanan Assc&tes and Synefra Infrastructure Limited (Suzlon Group), driving business growth and strategic initiatives. He heads a firm that delivers Revit-based architectural solutions across Overseas sectors for clients in the US, Middle East, and India.
Burjods blend of corporate and entrepreneurial experience equips him with unique insights into AEC innovation and excellence.
Seshasai brings 22 years of IT leadership to drive product strategy and development. An IIT Madras alumnus, he has led the creation Of mission-critical software, including CRM and enterprise mobile platforms, and manages multidisciplinary teams, delivering successful client outcomes.
A former VP at SAP, Sai spearheaded a business rules acquisition and contributed to the HR implementation of SAP SuccessFactors at Myntra. He is a co-author of the book “Developing Mobile Applications Using SAP NetWeaver Mobile” and holds two patent filings- His commitment to detail and process excellence powers delivery efficiency.
With over 40 years of leadership experience, Cherian specialises in mentoring businesses and leaders to achieve growth, He helps family businesses, SME-S, and corporate executives scale through strategic mentoring and Cherian’s career spans CXO roles at Xerox, Bharti Airtel, and Reliance Communications, where he led large-scale operations and high-impact projects.
An accomplished writer, he has delivered workshops on leadership, branding, and wellness while authoring 80+ articles on business and growth strategies.
Lalitha Ravi brings over three decades of global experience driving business growth across corporates and SMEs in India, the Middle East, Europe, the US, and Australia. As the CEO of OutSmart Services, a leading B2B marketing agency, she combines her cross-functional expertise with deep marketing insights to deliver solutions tailored to each business’s growth stage.
Recognised as a LinkedIn Top Voice in B2B Marketing Strategy, Lalitha is an honorary national committee member promoting women’s entrepreneurship and a pivotal contributor to the WICCI Startup Council Karnataka. Her accolades include the prestigious Karnataka Woman Leader award by CMO Asia.
Lalitha is an alumna of IIM Bangalore and a certified Digital Transformation professional
And unlock guide on how to optimally structure your marketing department to increase ROI and reduce cost per acquisition.
Top rated by Manufacturers