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For Small Business Manufacturers

INR 5 to 50 Cr sales

Revenue

$63,422,321

  • Product sales
  • $7,213
  • Subscriptions
  • $5,662

As a small manufacturer, you play a vital role in India’s industrial ecosystem, contributing to nearly 30% of the GDP and providing employment to millions. But we understand that your marketing team likely consists of just one or two people, juggling multiple responsibilities without formal training or access to advanced tools. With over 63 million MSMEs competing in India, you may find yourself relying on basic word-of-mouth or occasional trade fairs, leaving a lot of growth potential untapped.

Marketing Challenges Small Manufacturers Face

  • Limited Budgets: Small manufacturers often struggle with constrained marketing budgets, making it difficult to compete with larger players.
  • Lack of Dedicated Marketing Teams: In many cases, marketing is handled by a single individual or shared between multiple roles, leading to inconsistent strategies. More often than not, the CEO is responsible for bringing in new business.
  • Low Brand Awareness: With minimal resources, building a recognizable brand in the industry becomes a significant challenge.
  • Poor Digital Presence: Websites are outdated or poorly optimized, resulting in a lack of visibility and missed opportunities online.
  • Inefficient Lead Generation: They rely heavily on word-of-mouth or small-scale trade fairs, leading to unpredictable sales pipelines.

How Small Manufacturers Solve These Challenges Today

Rely on Traditional Methods

Word-of-mouth, local networks, and repeat customers are often the mainstay.

DIY Marketing Efforts

Business owners or sales teams manage basic marketing efforts, often without proper tools or expertise.

Occasional Investments

Sporadic upgrades to websites or one-off digital campaigns provide short-lived improvements.

A Better Alternative with OutSmart

At OutSmart, we empower small manufacturers with cost-effective, professional solutions tailored to their needs.

  • Professional Branding

    Develop compelling logos, taglines, and positioning strategies to stand out in the market.

  • Optimized Websites

    Affordable, modern, and lead-generating websites that establish credibility and attract prospects.

  • Focused Digital Campaigns

    Strategic, budget-friendly digital marketing to improve visibility and generate qualified leads.

  • Trade Fair Support:

    Customized brochures, product videos, and marketing collateral to maximize ROI at events.

  • Marketing Automation

    Affordable tools to nurture leads and simplify follow-ups, ensuring consistent communication.

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Trusted By Global Companies

B2B Industries we serve

B2B Manufacturers
B2B Manufacturers
Aerospace
Aerospace
Engineering
Engineering
Technology & IT
Technology & IT

How can we help you?

Get in touch with us

We support companies with tailored strategies driven by experience we gathered over decades and tested on countless projects.

  • Enhance digital experience
  • Automate marketing function
  • Engage through communication
  • Forge stronger partnerships
  • Unlock new business opportunities
Contact Us Today
Contact Us Today
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Burjor Kothawalla

AEC Practice

Burjor brings over thirty years of Architectural, Engineering, and construction (AEC) Industry leadership experience. He helps AEC firms scale by building internal processes that drive efficiency and growth. An alumnus of 11M Bangalore, Burjor sg€alises in business strategy, branding, client engagement. and organizational development.

He held senior roles at Venkataramanan Assc&tes and Synefra Infrastructure Limited (Suzlon Group), driving business growth and strategic initiatives. He heads a firm that delivers Revit-based architectural solutions across Overseas sectors for clients in the US, Middle East, and India.

Burjods blend of corporate and entrepreneurial experience equips him with unique insights into AEC innovation and excellence.

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Venkat Srinivas Seshasai

Technology Practice

Seshasai brings 22 years of IT leadership to drive product strategy and development. An IIT Madras alumnus, he has led the creation Of mission-critical software, including CRM and enterprise mobile platforms, and manages multidisciplinary teams, delivering successful client outcomes.
A former VP at SAP, Sai spearheaded a business rules acquisition and contributed to the HR implementation of SAP SuccessFactors at Myntra. He is a co-author of the book “Developing Mobile Applications Using SAP NetWeaver Mobile” and holds two patent filings- His commitment to detail and process excellence powers delivery efficiency.

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Cherian Kuruvila

Manufacturing Practice

With over 40 years of leadership experience, Cherian specialises in mentoring businesses and leaders to achieve growth, He helps family businesses, SME-S, and corporate executives scale through strategic mentoring and Cherian’s career spans CXO roles at Xerox, Bharti Airtel, and Reliance Communications, where he led large-scale operations and high-impact projects.

An accomplished writer, he has delivered workshops on leadership, branding, and wellness while authoring 80+ articles on business and growth strategies.

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Lalitha-Ravi - Founder OutSmart Services Pvt. Ltd
Lalitha Ravi

CEO

Lalitha Ravi brings over three decades of global experience driving business growth across corporates and SMEs in India, the Middle East, Europe, the US, and Australia. As the CEO of OutSmart Services, a leading B2B marketing agency, she combines her cross-functional expertise with deep marketing insights to deliver solutions tailored to each business’s growth stage.  

Recognised as a LinkedIn Top Voice in B2B Marketing Strategy, Lalitha is an honorary national committee member promoting women’s entrepreneurship and a pivotal contributor to the WICCI Startup Council Karnataka. Her accolades include the prestigious Karnataka Woman Leader award by CMO Asia.  

Lalitha is an alumna of IIM Bangalore and a certified Digital Transformation professional

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