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B2B Content Writer

Details

Job title

B2B Content Writer

Department

Marketing & Sales

Level

Team lead

Job category

Content marketing

Job type

Permanent

Next level

Manager

Location

Hybrid

Travel required

No

Job summary

We are seeking an experienced B2B content writer to join our content marketing team. The ideal candidate will have a minimum of 5 years of experience in content writing, with a strong focus on creating engaging and informative content for B2B manufacturing and technology companies. Apart from writing content, a  reasonable understanding of content marketing, digital marketing, Chat GPT and SEO  is preferred for this role.

Roles and Responsibilities

  • Create high-quality written content for various B2B companies in Manufacturing and Technology.
  • Write content in various formats – blog posts, white papers, case studies, eBooks, website copy, social media content, scripts, presentations, corporate profiles, management profiles and email campaigns.
  • Conduct in-depth research on industry-related topics, including B2B manufacturing and technology trends, to develop compelling and informative content.
  • Collaborate with cross-functional teams, including product managers, subject matter experts, and marketing professionals, to gather information and insights for content creation.
  • Develop and maintain a deep understanding of our target industries, target audience, and buyer personas to ensure content relevance and effectiveness.
  • Optimize content for search engines (SEO) and use analytics tools to track and measure content performance and make data-driven optimizations.
  • Ensure consistency in brand voice, tone, and messaging across all content assets.
  • Familiarity in using content tools for plagiarism, readability, SEO, analysers and Chat GPT
  • Client interaction and ensure satisfaction of deliveries
  • Stay up-to-date with industry trends and best practices in B2B content marketing to bring new ideas and innovative approaches to content creation.

Desired Profile

  • Proven experience writing for B2B manufacturing and technology companies.
  • Excellent written and verbal communication skills
  • Attention to detail.
  • Strong research skills to gather information from diverse sources
  • A continuous learner
  • Proactive
  • Ability to work independently and meet tight deadlines without compromising quality.
  • Ability to plan and stay organized through project tenure.
  • Degree in Marketing, Communications, Journalism, or a related field is preferred.

Additional notes

The role offers a high level of learning and growth opportunities, diverse project experience and inter functional exposure.

Target industries

  • Manufacturing
  • Technology
  • B2B agencies

Get in touch

How to Apply

Do you think you would be a right fit to Outsmart? Please, send your resume and few words to our email address: info@outsmart.co.in

Apply now
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