Introduction
Social media has transformed the way businesses communicate and interact with their customers. For manufacturing companies, leveraging social media platforms is becoming essential to stay competitive in today’s digital age.
LinkedIn has emerged as a leading platform for B2B marketing, with over 90% of B2B marketers using the platform to distribute content, as reported by LinkedIn itself.
Looking to evaluate your company’s LinkedIn presence? Our curated LinkedIn checklist for company pages 2023 can guide you through the process.
With the right social media strategy for manufacturers, companies can increase their brand awareness, engage with their target audience, and drive sales. In this blog post, we will explore the top 3 challenges that manufacturing companies face when it comes to social media, and provide practical solutions and tips to help them maximise the potential of these platforms.
Choosing the right platform
One of the biggest challenges manufacturing companies face with social media is choosing which platforms to focus on. With limited time and resources, it’s important to prioritise the platforms that will have the most impact on their business. According to a recent study, YouTube and LinkedIn are the two most popular social media for manufacturing companies.
YouTube is a powerful platform for manufacturing companies. By creating high-quality videos showcasing their products and services, they can give potential customers a glimpse into their manufacturing process and highlight the unique features of their products.
According to a survey by BRIGHTCOVE, 95% of B2B buyers say video plays an important role in moving forward with a purchase.
This statistic highlights the importance of utilising video content on social media platforms to engage potential customers and increase conversions. By having a strong presence on YouTube, manufacturing companies can reach a wider audience and build brand awareness.
LinkedIn is another social media platform that manufacturing companies should prioritise. It’s the perfect platform for building professional relationships and networking with other industry professionals. By sharing thought leadership content and engaging with their audience, manufacturing companies can position themselves as leaders in their industry.
Creating valuable content
Another challenge manufacturing companies face is creating content that resonates with their target audience. According to a survey by HubSpot, 22% of marketers say that creating engaging content for social media is their biggest challenge.
The key to creating engaging content is understanding your target audience.
- Who are they?
- What are their pain points?
- What do they care about?
By answering these questions, manufacturing companies can create content that speaks to their audience’s needs and interests. Additionally, they can leverage social media analytics to track the performance of their content and make data-driven decisions about what to post next.
Measuring social media ROI
Many manufacturing companies struggle with measuring the ROI of their social media efforts.
To measure the ROI of their social media efforts, manufacturing companies need to track key metrics such as website traffic, lead generation, and engagement rates.
By using tools like Google Analytics and social media analytics, they can get a clear picture of how their social media efforts are impacting their bottom line.
Additionally, they can use social media listening tools to monitor their brand reputation and respond to customer feedback in real-time.
Summary
Social media has become an essential part of the modern manufacturing company’s marketing strategy. By focusing on platforms like YouTube and LinkedIn, creating engaging content, and measuring their ROI, manufacturing companies can build their brand, reach a wider audience, and drive growth in 2023 and beyond.
Looking to evaluate your company’s LinkedIn presence? Our curated LinkedIn checklist for company pages 2023 can guide you through the process.
