The technology industry is renowned for its intense competition and rapid innovation. In this dynamic landscape, products, and strategies can swiftly become outdated, posing challenges in competing with other IT companies. At Outsmart, we specialize in supporting your marketing operations and developing customized strategies aligned with your goals and the latest industry trends.
By understanding your technology business and combined with our strategic approach to your problem, we will eliminate your marketing challenges, ultimately helping you reduce costs for customer acquisition and differentiate your company.
In the fiercely competitive IT industry, numerous companies offer similar products and services, making it challenging to stand out and differentiate from competitors.
IT products and services can be complex and difficult to understand for non-technical audiences, therefore communicating the value of your product becomes a challenge.
Acquiring new customers in the IT industry can be costly, involving sales teams, conducting complex demos and proof-of-concepts, and making substantial investments in marketing campaigns.
Book a free consultation and get advice on how to differentiate your product, improve your current marketing strategy based on the latest technology trends, and effectively nurture your hard-earned leads.
Subscribe to Smart Ideas
Get insights on industry trends, receive valuable resources, and other materials directly to your email inbox.
Copyright © 2025 OUTSMART
Our Services
Industries
3urjor brings over thirty years of Architectural, Engineering, and construction (AEC) Industry leadership eJperience. He helps AEC firms scale by building internal and processes that drive efficiency and growth. An alumnus of 11M Bangalore, Burjor sg€alises in business strategy, branding, client engagement. and organizational development.
He held senior roles at Venkataramanan Assc&tes and Synefra Infrastructure Limited (Suzlon Group), driving business growth and strategic initiatives. He heads a firm that delivers Revit-based architectural solutions across Overse sectors for clients in the US, Middle East, and India.
Burjods blend of corporate and entrepreneurial experience equips him with unique insights into AEC innovation and excellence.
Seshasai brings 22 years of IT leadership to drive product strategy and development. An IIT Madras alumnus, he has led the creation Of mission-critical software, including CRM and enterprise mobile platforms, and manages multidisciplinary teams, delivering successful client outcomes.
A former VP at SAP, Sai spearheaded a business rules acquisition and contributed to the HR implementation of SAP SuccessFactors at Myntra. He is a co-author of the book “Developing Mobile Applications Using SAP NetWeaver Mobile” and holds two patent filings- His commitment to detail and process excellence powers delivery efficiency.
With over 40 years of leadership experience, Cherian specialises In mentoring businesses
and leaders to achieve growth, He helps family businesses, SME-S, and
corporate executives scale through strategic mentoring and
Cherian’s career spans CXO roles at Xerox, Bharti Airtel, and Reliance Communications,
where he led large-scale operations and high-impact projects. An accomplished
and writer, he has delivered workshops on leadership, branding, and wellness
while authoring 80+ articles on business and growth strategies.
Lalitha Ravi brings over three decades of global experience driving business growth across corporates and SMEs in India, the Middle East, Europe, the US, and Australia. As the CEO of OutSmart Services, a leading B2B marketing agency, she combines her cross-functional expertise with deep marketing insights to deliver solutions tailored to each business’s growth stage.
Recognised as a LinkedIn Top Voice in B2B Marketing Strategy, Lalitha is an honorary national committee member promoting women’s entrepreneurship and a pivotal contributor to the WICCI Startup Council Karnataka. Her accolades include the prestigious Karnataka Woman Leader award by CMO Asia.
Lalitha is an alumna of IIM Bangalore and a certified Digital Transformation professional
And unlock guide on how to optimally structure your marketing department to increase ROI and reduce cost per acquisition.
Top rated by Manufacturers
