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Strategic Marketing Strategy and Consulting Services

A well-planned and executed B2B marketing strategy is crucial for growth and long-term success. At OutSmart, we offer B2B Marketing Strategy and Consulting Services designed to help businesses align their marketing efforts with broader business goals using our decades of experience working with B2B companies.

marketing strategy and consulting services for SME's

Marketing Strategy Services for SMEs: What OutSmart Offers

We offer B2B Marketing Consulting through two modes of engagement

Corporate Marketing Advisory

Our team of B2B marketing and growth experts work with you through the year to guide, lead and monitor the marketing activities of the organization.

We incorporate industry research, competitive analysis, and target audience insights to design a roadmap that guides your efforts across all marketing channels.

Fractional CMO

Our fractional CMO services offer B2B companies high-level marketing expertise on a part-time or project basis, providing a cost-effective alternative to hiring a full-time executive. We collaborate with your leadership team to develop tailored strategies, optimize campaigns, and drive growth. From product launches to digital marketing and trade fairs, our fractional CMOs bring industry insights and strategic direction, ensuring alignment with business goals and efficient marketing scaling.

Key Benefits of Marketing Strategy and Consulting Services from OutSmart

As a top B2B marketing consulting firm, OutSmart is committed to delivering results for you. Our approach focuses on collaboration and tailored solutions, ensuring that every business we work with receives personalized attention and measurable results.

How OutSmart Tailors Marketing Strategy Services to Meet Your Needs

Leverage smart outsourcing solutions

Test your B2B marketing performance

Developed by Marketing Experts to benchmark your current marketing performance and identify opportunities for profitable payback.

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What clients say

We needed someone to attend to the clients and follow up with them. The way they are handling the job is excellent. I must thank OutSmart helping me grow my business.

We needed someone to attend to the clients and follow up with them. The way they are handling the job is excellent. I must thank OutSmart helping me grow my business.

SME Outsourcing

Owner, SME services company

OutSmart is a professional organization, grasps the requirements with utmost care and develops quality brochure within short time. Your professional, positive style is a winner.

OutSmart is a professional organization, grasps the requirements with utmost care and develops quality brochure within short time. Your professional, positive style is a winner.

Branding

Manager, Strategic Alliances of an aerospace company

I congratulate and thank you and your team for all the good work they have done and co-operation that they have extended to my firm in successfully completing this assignment.

I congratulate and thank you and your team for all the good work they have done and co-operation that they have extended to my firm in successfully completing this assignment.

Strategy

MD, A growing realty company

As the Chief Consultant, I am extremely conscious of referring & using high quality service providers to my clients & myself.

As the Chief Consultant, I am extremely conscious of referring & using high quality service providers to my clients & myself.

SME Outsourcing

Sales leadership coach, Consulting firm

As the Chief Consultant, I am extremely conscious of referring & using high quality service providers to my clients & myself.

As the Chief Consultant, I am extremely conscious of referring & using high quality service providers to my clients & myself.

Branding

Director of a Manufacturing company

Super...excellent!!! Loved all taglines. Kudos to you & your team.

Super...excellent!!! Loved all taglines. Kudos to you & your team.

Content

CEO, Technology and IP Consulting firm

I'm so grateful for everything you've done for us.  It has been a wonderful journey, and not only has the organisation benefited tremendously, but I've personally learnt a lot from both of you. It's sad when you've done your set up...

I'm so grateful for everything you've done for us.  It has been a wonderful journey, and not only has the organisation benefited tremendously, but I've personally learnt a lot from both of you. 

It's sad when you've done your set up and hand holding job so well that the company needs to grow up and move the function in-house. 

Thank you so much for being an integral part of our family, and I know these are friendships that are just getting started. 

We'd be happy to give you any testimonials that would be helpful.

SME Outsourcing

CEO of a training company

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We support companies with tailored strategies driven by experience we gathered over decades and tested on countless projects.

Burjor Kothawalla

AEC Practice

3urjor brings over thirty years of Architectural, Engineering, and construction (AEC) Industry leadership eJperience. He helps AEC firms scale by building internal and processes that drive efficiency and growth. An alumnus of 11M Bangalore, Burjor sg€alises in business strategy, branding, client engagement. and organizational development.

He held senior roles at Venkataramanan Assc&tes and Synefra Infrastructure Limited (Suzlon Group), driving business growth and strategic initiatives. He heads a firm that delivers Revit-based architectural solutions across Overse sectors for clients in the US, Middle East, and India.

Burjods blend of corporate and entrepreneurial experience equips him with unique insights into AEC innovation and excellence.

Venkat Srinivas Seshasai

Technology Practice

Seshasai brings 22 years of IT leadership to drive product strategy and development. An IIT Madras alumnus, he has led the creation Of mission-critical software, including CRM and enterprise mobile platforms, and manages multidisciplinary teams, delivering successful client outcomes.
A former VP at SAP, Sai spearheaded a business rules acquisition and contributed to the HR implementation of SAP SuccessFactors at Myntra. He is a co-author of the book “Developing Mobile Applications Using SAP NetWeaver Mobile” and holds two patent filings- His commitment to detail and process excellence powers delivery efficiency.

Cherian Kuruvila

Manufacturing Practice

With over 40 years of leadership experience, Cherian specialises In mentoring businesses
and leaders to achieve growth, He helps family businesses, SME-S, and
corporate executives scale through strategic mentoring and
Cherian’s career spans CXO roles at Xerox, Bharti Airtel, and Reliance Communications,
where he led large-scale operations and high-impact projects. An accomplished
and writer, he has delivered workshops on leadership, branding, and wellness
while authoring 80+ articles on business and growth strategies.

Lalitha Ravi

CEO

Lalitha Ravi brings over three decades of global experience driving business growth across corporates and SMEs in India, the Middle East, Europe, the US, and Australia. As the CEO of OutSmart Services, a leading B2B marketing agency, she combines her cross-functional expertise with deep marketing insights to deliver solutions tailored to each business’s growth stage.  

Recognised as a LinkedIn Top Voice in B2B Marketing Strategy, Lalitha is an honorary national committee member promoting women’s entrepreneurship and a pivotal contributor to the WICCI Startup Council Karnataka. Her accolades include the prestigious Karnataka Woman Leader award by CMO Asia.  

Lalitha is an alumna of IIM Bangalore and a certified Digital Transformation professional

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