OutSmart’s Marketing Automation Services offer a seamless way to streamline your marketing efforts, nurture leads, and optimize your sales funnel using marketing automation platforms and tools. Our solutions are tailored to help you achieve more with less, transforming your marketing into an efficient, data-driven machine.
From CRM to content marketing, SEO, lead generation, ABM, and beyond, Marketing automation from OutSmart simplifies these by bringing everything into one platform, increasing efficiency and providing powerful insights by analyzing all activities as a whole. We can also deploy software like HubSpot, Zoho, Leadsquared or Salesforce to optimize your workflows.
We start by understanding your objectives and digital maturity, followed by an in-depth analysis of your current marketing assets and workflows. After auditing existing processes and identifying gaps, we create a step-by-step automation plan, ensuring best practices and a smooth transition to the new system.
Email marketing automation is a powerful tool that delivers personalized messages at the right time, keeping leads engaged. We design intelligent workflows that send targeted content based on user interactions, from welcome emails to re-engagement campaigns, boosting lead conversion rates.
Automated lead generation efficiently captures and nurtures leads, while lead scoring prioritizes prospects based on conversion likelihood. Our tools engage customers, and scoring models qualify leads through behavior, engagement, and demographics.
Social media automation streamlines posting, engagement, and performance tracking across platforms. We help you automate campaigns, enabling you to plan, schedule, and analyze content effortlessly, ensuring your brand remains active online.
CRM automation streamlines sales and marketing collaboration by automating follow-ups, lead nurturing, and customer tracking. We integrate CRM systems to provide a unified data source, enhancing marketing-sales alignment and moving prospects through the sales funnel.
Behavioral triggers automate marketing actions based on user activities, like site visits or content interactions. Combined with advanced segmentation, this enables personalized, timely messaging. We design trigger-based campaigns that engage users at key moments, ensuring your messages reach the right audience.
Our tools provide real-time analytics and reporting to monitor and optimize campaigns. With clear insights into performance, we help you refine strategies and make data-driven decisions for continuous improvement.
Our marketing automation platforms grow with your business, ensuring scalability, data security, and compliance. We provide safe, compliant solutions that support long-term success.
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3urjor brings over thirty years of Architectural, Engineering, and construction (AEC) Industry leadership eJperience. He helps AEC firms scale by building internal and processes that drive efficiency and growth. An alumnus of 11M Bangalore, Burjor sg€alises in business strategy, branding, client engagement. and organizational development.
He held senior roles at Venkataramanan Assc&tes and Synefra Infrastructure Limited (Suzlon Group), driving business growth and strategic initiatives. He heads a firm that delivers Revit-based architectural solutions across Overse sectors for clients in the US, Middle East, and India.
Burjods blend of corporate and entrepreneurial experience equips him with unique insights into AEC innovation and excellence.
Seshasai brings 22 years of IT leadership to drive product strategy and development. An IIT Madras alumnus, he has led the creation Of mission-critical software, including CRM and enterprise mobile platforms, and manages multidisciplinary teams, delivering successful client outcomes.
A former VP at SAP, Sai spearheaded a business rules acquisition and contributed to the HR implementation of SAP SuccessFactors at Myntra. He is a co-author of the book “Developing Mobile Applications Using SAP NetWeaver Mobile” and holds two patent filings- His commitment to detail and process excellence powers delivery efficiency.
With over 40 years of leadership experience, Cherian specialises In mentoring businesses
and leaders to achieve growth, He helps family businesses, SME-S, and
corporate executives scale through strategic mentoring and
Cherian’s career spans CXO roles at Xerox, Bharti Airtel, and Reliance Communications,
where he led large-scale operations and high-impact projects. An accomplished
and writer, he has delivered workshops on leadership, branding, and wellness
while authoring 80+ articles on business and growth strategies.
Lalitha Ravi brings over three decades of global experience driving business growth across corporates and SMEs in India, the Middle East, Europe, the US, and Australia. As the CEO of OutSmart Services, a leading B2B marketing agency, she combines her cross-functional expertise with deep marketing insights to deliver solutions tailored to each business’s growth stage.
Recognised as a LinkedIn Top Voice in B2B Marketing Strategy, Lalitha is an honorary national committee member promoting women’s entrepreneurship and a pivotal contributor to the WICCI Startup Council Karnataka. Her accolades include the prestigious Karnataka Woman Leader award by CMO Asia.
Lalitha is an alumna of IIM Bangalore and a certified Digital Transformation professional
And unlock guide on how to optimally structure your marketing department to increase ROI and reduce cost per acquisition.
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