Case study

OUTSMART driving Brand Awareness for a Cybersecurity Firm

About the client

One of the fastest growing forensic driven cybersecurity companies with a footprint in 40+ countries and 2,000+ clientele base from various industries like banking, financial service, insurance, airlines, hospitality services, e-commerce merchants, payment gateways and service providers, IT and ITes.

Country – India & US


The client was considering embarking on a formal marketing program and was well aware that good content was the key driver to sales in their industry. The need for serious techno-marketing content and its distribution was imperative. But then, where to start?


OUTSMART first spent time understanding the business, their market, competitors and customers. Based on several discussions with key stakeholders, we first developed a comprehensive content strategy document along with a monthly content calendar. 

Since the customer catered to client across the globe, the communication on the website was critical. So we spent the first few weeks revamping the website content to ensure their global website visitors received the information they were looking for. Next, we built gated content to capture leads and started the lead generation engine. 

When the client started participating in global events, we supported them with the required content assets for distribution at the event. 

We had regular meetings with the in-house subject matter experts and technical teams to ideate on blog topics and the right presentation of technical aspects of their service and products.


  • Content strategy direction
  • Content partnership,
  • Increase in brand awareness
  • Website traffic
  • Digital engagement

Departments worked with

  • Top management
  • Technical heads
  • Marketing department
  • Sales department


  • Content Strategy
  • Ideas, Content & Design execution
  • Website content
  • Blogs
  • Presentations
  • Articles and research papers

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